Self Packing Cheese
Nestlé Centroamérica
Sector:
Product Innovation
Location:
Panamá
Year:
2025














My Role
Creative Strategist, Art Director
Description:
For Self Packing Cheese, I was one of the creators of the original idea, participating in the initial ideation and concept development stage of the project. My role focused on shaping the concept and presenting it to key stakeholders within Nestlé in Central America.
From its conception, the project aimed to generate a meaningful and conscious impact on ocean and water conservation, aligning with the company’s sustainability and environmental responsibility initiatives.
The project later received international recognition at the Cannes Lions International Festival of Creativity, earning Silver in the Design category and Shortlist in the Innovation category, highlighting the strength and relevance of the idea within the industry.