Saltinas Ideas

For the Saltinas Ideas campaign, I was part of the Art Direction team, contributing to the development and coordination of the campaign’s visual and creative approach. In this role, I collaborated in defining the overall aesthetic direction, ensuring that the visual language remained aligned with the brand identity and the campaign’s core creative concept.

My work involved supporting the development of the visual style, composition, and key aesthetic guidelines that shaped the different campaign assets.

During the production stage, I also took on the role of Director of Photography for the still photography assets, including product photography and consumption imagery created for the campaign’s digital content. In this capacity, I was responsible for the lighting, framing, and visual direction of the images, ensuring that the final execution maintained consistency with the campaign’s overall aesthetic vision.