For the MILO GRIT campaign, I contributed during the development of the campaign’s key visuals, helping translate the creative concept into the main visual assets that defined the campaign’s look and feel.
Additionally, I worked as a Content Designer, supporting the content rollout of the campaign by adapting and developing assets for different digital platforms.
This campaign was part of the local adaptation of MILO’s global concept “GRIT”, ensuring that the visual and content executions aligned with the brand’s international strategy while remaining relevant for the local audience.
