Cocosette X FEP

For the Cocosette x FEP campaign, I contributed to the creative development and art direction, helping define the campaign’s visual approach and overall creative execution. My work focused on translating the creative concept into visual proposals aligned with the brand identity and the cultural context of the festival.

Additionally, I supported the direction and coordination of the Content Design team, guiding the development and adaptation of digital assets across different platforms. This involved ensuring visual consistency across the campaign’s content while maintaining the established creative direction.

Throughout the process, I also worked in close collaboration with key stakeholders, coordinating with Ogilvy, Nestlé, and Páramo Presenta, the organization behind the Festival Estéreo Picnic, to ensure the brand was effectively integrated into the festival experience.