Aruba X F1

For the Aruba x F1 campaign, I worked as part of the Art Direction team, contributing to the development of the campaign’s visual language to ensure a strong and consistent brand presence during the event.

My role involved supporting the translation of the creative concept into visual executions aligned with Aruba’s brand identity, while adapting the assets to the high-energy and global context of Formula 1.

Additionally, I contributed as a Content Designer, developing and adapting digital assets for multiple platforms, including social media and digital communication channels. This work focused on maintaining visual consistency across the campaign while optimizing content formats for different digital environments and audience interactions during the event.